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2007 Media Planning
Guide
Advertising Rates (PDF) | Editorial Calendar (PDF) | Media Kit (PDF)
Every issue we give you 11,000* reasons to advertise in Scrap—and that's just for starters.
There are many reasons to advertise in Scrap. Our qualified circulation of 11,000 is one big reason—or 11,000 individual reasons.
Scrap's circulation reaches the entire membership of the Institute of Scrap Recycling Industries, which includes the best players in the business—the people with the resources and the authority to buy what you're selling. When you advertise in Scrap, you get the competitive advantage of appearing in the official publication of ISRI, the industry's trade association.
Far from being just an association magazine, Scrap also reaches thousands of nonmember readers, including scrap processors, recycling centers, auto dismantlers, demolition contractors, scrap consumers, and more. This broad readership connects you with additional prospects in a variety of scrap-related industries.
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What's more, Scrap offers extensive bonus distribution at major national and international industry events (see the 2007 Editorial Calendar for details). This extra circulation gives your advertising message thousands of additional readers and potential prospects-at no cost to you-throughout the year.
Most notably, Scrap's bonus circulation includes exclusive distribution of the March/April issue in the ISRI convention totebags, giving that edition alone about 3,000 additional recipients. No other recycling publication offers that kind of blanket coverage of the ISRI convention-the biggest scrap industry event of the year.
In short, Scrap delivers a premium audience every issue, ensuring that you get the best results for your advertising dollars.
In addition to our circulation advantages, Scrap offers other reasons to advertise, including:
- The Best Content-For your ad to be seen, it must appear in a magazine that readers actually read. No worries. Scrap is an award-winning magazine that recyclers rely on for editorial and advertising information. Past readership studies have shown that Scrap's readers flip through every page of the magazine for its quality editorial content and advertisements of leading vendors serving the scrap industry. Plus, as ISRI's official magazine, ISRI members prefer reading Scrap over any other recycling publication.
- More Bang for Your Ad Buck-As a bimonthly publication, Scrap gives your advertising message a longer shelf life, increasing its chances of being seen. In other words, one ad in Scrap goes twice as long as ads in monthly publications.
- A Cost-Effective Choice-Perhaps best of all, Scrap gives you its top-notch circulation, exclusive ISRI membership reach, extensive bonus distribution, dedicated readers, and bimonthly exposure for a very reasonable price.
Aside from the print edition of Scrap, you can maximize your reach in the scrap recycling industry through these other advertising opportunities:
- New, Improved Web Site-Scrap has just unveiled a redesigned and upgraded Web site that offers exciting new features and more online advertising opportunities. Now, you can take advantage of banner advertising spaces on Scrap's home page and the opening pages of the site's main sections. The site also offers classified advertising space in the popular E-Marketplace, which includes listings for used and new equipment, parts and supplies, scrap, and usables. Visit www.scrap.org to check out the site's new look and its exciting advertising options.
- ISRI Membership Directory and Industry Guide-This essential resource for scrap professionals is an unbeatable advertising medium. Recyclers use ISRI's directory all year, giving your advertising message a full year of invaluable exposure.
Take advantage of the ISRI directory's variety of advertising options, which includes covers, section dividers, and four information sections (Locations, Companies, Individuals, and the ever-popular Buyers Guide). Discounts on multiple insertions make it affordable to place ads in several spots.
Whichever medium works best for you-Scrap magazine, the Scrap Web site, or the ISRI Membership Directory-we look forward to helping you get the best results for your advertising dollars in 2007.
Contact Bob Emery at 440/268-0501 or bobemery@scrap.org to discuss what Scrap can do for you.
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