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Scrap 2012 Media Guide

If the recycling industry is your marketing target, Scrap can help you hit your mark.

Reach your target audience with Scrap’s qualified circulation of 8,601*, including the entire membership of the Institute of Scrap Recycling Industries—the “Voice of the Recycling Industry.” You gain the competitive advantage of appearing in the official publication of ISRI, as well as exclusive distribution in the ISRI convention tote bags (up to 5,500 additional copies)—a benefit no other recycling publication can offer.

Scrap also reaches thousands of additional readers through bonus distribution at key industry events. This extra exposure delivers your marketing message to additional prospects in a variety of recycling-related industries, including demolition and auto dismantling.

New for 2012, Scrap will reach an additional 2,000 prospects each issue through a special
circulation promotion campaign. Best of all, you’ll receive this bonus circulation at no additional cost. In fact, Scrap is freezing its display advertising rates in 2012, so you’ll enjoy broader exposure in the new year at last year’s rates.

As always, Scrap remains an award-winning magazine that recyclers rely on for editorial and advertising information. Our highly engaged readers view Scrap as the most authoritative, credible, and useful recycling publication in the market, ensuring an interested audience for your ads.

Scrap’s digital edition gives readers another way to view your marketing message, while our bimonthly schedule gives your ads a longer shelf life, increasing their chances of being seen. In other words, one ad in Scrap gets exposure twice as long as ads in monthly publications.

Last but not least, Scrap offers a variety of advertising options for every budget, including display positions, used equipment ads, classifieds, and special promotions such as inserts, belly bands, gate-fold covers, and more.

For these and other reasons, we invite you to make Scrap your media partner to reach the recycling industry. Contact Bob Emery at 440/268-0501 or bobemery@scrap.org to discuss how Scrap can help you hit your target market.

*Based on Scrap’s June 2011 BPA circulation statement.