Equipment Spotlight

Pink-Belt supports breast cancer research

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Link-Belt auctioned the excavator in March at the CONEXPO-CON/AGG show in Las Vegas, with all proceeds going to the Susan G. Komen Foundation and CHI St. Joseph Health’s “Yes, Mamm” program, which provides free mammography screenings, diagnostics, and travel assistance to underinsured or underserved people in Kentucky.

Over the last year and a half, the Pink-Belt traveled to various charity events and fundraisers, including 13 Link-Belt dealerships, to support these programs and promote early breast cancer detection efforts, the company says. 

At CONEXPO, Jay Shafer, president of Shafer Equipment Co. (Sparks, Nevada), placed the winning bid of $145,000. Shafer Equipment was the second dealer to host the Pink-Belt back in June 2019, the company says. “My family personally and every family I know has had this tragedy,” Shafer says in a news release. “Early detection is the key, and I hope our part helps women get the screening they need.”

ESCO Corp., Keen Transport, and Grizzly Supplies also helped support the Pink-Belt project. Visit