Scrap Beat

by Scrap Magazine | Jul 28, 2020

Kimberly-Clark Sets Sustainability Goals

Kimberly-Clark’s (Dallas) 2030 sustainability strategy, released in early July, contains its goals for recycling and using recycled content.
The tissue and personal care products brand pledges to divert 100% of its manufacturing waste from landfill to beneficial uses by 2022, up from the 96% diversion it says it achieves now. It also pledges that by 2025 it will make 100% of its packaging reusable, recyclable, or compostable and average 20% recycled content in its plastic packaging. By 2030, it pledges to make 75% of the material in its products either biodegradable or recovered and recycled and to use 50% less new, fossil-fuel-based plastics. 

The company’s Global Sustainability Report contains those goals, its performance against existing benchmarks—including its use of 31% recycled fiber in its tissue in 2019 and descriptions of projects it’s undertaking around the world to meet sustainability goals. In Sao Paulo, Brazil, for instance, it’s working with the Inclusive Waste Recycling Consortium to improve the lives of waste-picker cooperatives by teaching management, networking, and technology skills. In Central America, a partnership between its professional and consumer businesses now diverts used stretch wrap film from its Tocancipa, Colombia, mill to a packaging supplier that can reuse it, replacing 30% of its virgin plastic film packaging at that location. Visit