Every Bottle Back, a stakeholder program spearheaded by the American Beverage Association to increase the recovery and recycling of plastic bottles, is funding residential recycling improvements in Broken Arrow, Okla., and Kenosha, Wis.
Every Bottle Back will invest $390,500 to launch a curbside recycling program in Broken Arrow, which the ABA expects to reach at least 25,000 households. Every Bottle Back will provide residents with carts and educational material to help them correctly recycle. It expects the expansion will allow haulers to recover an estimated 124 million pounds of recyclable material over the next 10 years, the ABA says.
In Kenosha, the program will invest $520,000 to help households convert from a recycling system using plastic bags to the use of 96-gallon curbside carts and trucks with automated arms for lifting and dumping the carts. The investment will reach 320,000 households and yield an expected recovery of 54 million pounds of recyclables over 10 years, the ABA says.
The ABA launched Every Bottle Back in October 2019 with industry partners that include The Coca Cola Co. Keurig Dr Pepper, and PepsiCo and recycling stakeholders including The Recycling Partnership (Falls Church, Va.) and Closed Loop Partners (New York). It works to increase the recovery and reuse of recycled plastic through awareness campaigns, investments in local recycling programs, and other strategies. Visit www.innovationnaturally.org/plastic.