Scrap Beat

by Scrap Magazine | Nov 10, 2020

Snapple, CORE Beverages to Use 100% Recycled Plastic Bottles

Snapple and CORE beverage brands from Keurig Dr Pepper (Plano, Texas) will now be packaged in 100% recycled PET bottles, a move the company says will reduce the amount of virgin plastic it uses each year by about 46.3 million pounds.

Snapple 16-oz. bottles made with 100% recycled PET are now available in U.S. West Coast markets, and they will appear in other parts of the country next year, KDP says. CORE bottles made from 100% recycled plastic will be on shelves in early 2021, it says.

About 20% of the packaging used in KDP’s 125 brands comes from postconsumer recycled content. Transitioning to 100% recycled plastic in Snapple and CORE bottles will increase that total to 24%. The company aims to use 30% postconsumer recycled plastic packaging across its brands by 2025, it says.

KDP is a founding member of the American Beverage Association’s Every Bottle Back initiative, which helps increase the amount of recycled plastic available to make new bottles, it says. Using recycled plastic helps KDP reduce greenhouse gas emissions and work toward its climate targets, it says. Visit