Liebherr welcomes Kai Friedrich as Managing Director of Liebherr USA, Co. and Divisional Director of Construction Equipment. In his role as Managing Director, he will provide leadership and guidance necessary to oversee and implement the corporate and strategic plans for the nine product segments under Liebherr USA, Co., the sales and service organization. As Divisional Director for Construction Equipment, he will be responsible for managing the team of Liebherr sales, service, training and product management staff for the construction equipment product range which provides dedicated support, resources, and the latest products to the distribution network in the U.S market. “Kai Friedrich has a proven track record of leadership and many accomplishments with Liebherr over the years. He brings a wealth of knowledge and experience from several Liebherr companies in various international markets and will no doubt be a tremendous asset to the growth of our product segments here in the U.S.,” says Dr Torben Reher, Managing Director, Liebherr USA, Co.